Our marketing techniques

Our marketing

We use powerful and diverse marketing techniques that provide broad market exposure proven to get results in your local area. The high volumes of interest we generate lead to increased demand, which introduces competitiveness for properties we offer for sale and promotes higher prices.


Click to play an example Virtual Tour

Virtual Tours, professional photography & floorplans

Whether in-person or by digital means, first impressions count! Our dynamic Virtual Tours capture the attention and imagination of discerning buyers. They provide an excellent, informative first insight into any property, easing the process of shortlisting exciting potential homes to view internally. Furthermore, we enhance a viewer's first digital impression of your property with quality professional photography of the principal rooms, captivating views, gardens, terraces and the building exterior.

 

Then, we combine eloquent property descriptions, PDF brochures and floorplans with engaging photography to enhance your homes' saleability. We highlight property features and any alluring views, which increase buyers' insight, and our experts convert their interest into quality viewing appointments, saving time and increasing the number of offers.

Alex Neil utilise the top UK portals & social media

The top UK portals & prime advertising

Adding to our powerful website marketing, we've specifically chosen the top-performing UK property portals rated by their production of quality buyer leads. We complement our extensive marketing presence and exposure of properties on Rightmove, Zoopla, OnTheMarket, and PrimeLocation with Alex Neil's high-profile brand promotion on the Financial Times property website and the PrimeResi luxury property directory.

 

Our experienced teams diligently qualify applicants' readiness to proceed and organise quality property viewings for our motivated sellers. Attracting willing buyers is an essential part of every property sale. Ultimately, though, only one buyer is required, and we do our utmost to find the best buyer, ready to proceed at the best possible price through to completion.

Alex Neil International Marketing

Access a global audience

Our marketing reach extends globally and incorporates the markets of Europe, China, Hong Kong, India, Thailand, South East Asia, the Middle East, and the Americas. We promote our business and selected properties on 94 international portals in 61 countries reaching around 100 million potential buyers. Private and institutional clients eager to explore investment opportunities are attracted to our website. Our international portal presence generates a valuable source of buyers unique to Alex Neil.

 

In addition, Alex Neil is also recognised as an excellent source of properties for company relocation prospects from global businesses in London and Canary Wharf. Multilingual experts staff our International Desk and work collaboratively with our front-line teams. Collectively we provide a comprehensive service for international buyers and sellers to transact with simplicity.

Alex Neil database of buyers and website promotion

Our database of buyers and website promotion

Sellers and buyers recognise Alex Neil as an established local estate agent handling quality properties all year round. So, even before we market your property, our CRM database has a pool of qualified buyers looking for homes in your area or development. In addition, registered buyers receive instant new property notifications from our website before portal upload. Therefore, we often generate interest and viewings immediately after we display your property live on our website. 

 

Our bespoke website blends functionality with a beautiful visual display and magnetically attracts buyers. Behind the scenes, advanced SEO, keyword, and advertising campaigns ensure your property reaches the widest audience. Our experienced staff have wide-ranging knowledge of the local areas and developments. We expertly match people with property and diligently manage negotiations.

Alex Neil utilise the top UK portals & social media

Social media channels

Another marketing tactic to increase the number of enquiries we generate is to selectively post quality property video tours and images to showcase properties. Many thousands subscribe and follow our social media channels. We keep an active social media presence creating the best engagements and leads for prospective home movers. Our multi-channel approach delivers proven results from Facebook, Instagram, X/Twitter and YouTube.

 

#propertyofday style posts promote and capture the attention of buyers by highlighting property features digitally. Insightful video tours and professional photography provide quality information, allowing buyers to compile accurate shortlists of properties to view. Statistics show that well-informed buyers increase the quality of viewings, leading to higher viewing-to-offer ratios.

Please view our informative sales guide

Our informative sales guide

As your estate agent, we establish the needs of our sellers and engage in an effective marketing plan and pricing strategy, gaining maximum exposure and striving to achieve the best price for your property. Depending on prevailing market conditions, the offers we receive on your property may arrive singularly or collectively. We will skillfully manage and qualify all offers, assisting with your decision to agree to the sale of your property.

 

We have produced an informative guide covering the selling process in more depth and outlining key features of our services. In addition, there are suggestions, valuable tips, and advice to ease the moving process, ensuring the sale proceeds smoothly. Our teams are ready to receive any unanswered questions when you call 020 3941 9966.

Sales Guide

Virtual tours & professional photography

Agents' note: Our fee structure is on a no-sale, no-fee basis. Sole Agency Fee - 2.0% + VAT (2.4% inc VAT), Joint Agency Fee - 2.5% + VAT (3.0% inc VAT) and Multi-Agency Fee - 3.0% + VAT (3.6% inc VAT). Fees are subject to minimum charges of £6,000 + VAT (£7,200 inc VAT) for Sole & Joint Agency and £6,000 + VAT (£7,200 inc VAT) for Multi-Agency. We advise sellers already marketing their property with an estate agent to check their contractual obligations to avoid situations where they could become liable to pay two fees when instructing a new agent. Alex Neil is a member of The Property Ombudsman. Membership number: N00018

Discover your property's value 

Fees

Tenant Information

Refundable Holding deposit - 1 weeks rent

Security Deposit 5 weeks rent for annual rental under £50,000, or 6 weeks rent for annual rental over £50,000

Rent - The agreed monthly rent

Changes to tenancy - £50 inc VAT

Early termination charge - Not exceeding the landlord’s financial losses

Late payment of rent Interest of 3% above BoE base rate for each day the rent is late, once it is 14 days overdue

Replacement keys - Reasonable costs

Utilities, council tax, communication services, TV Licence etc Tenants own responsibility unless otherwise stated

Client Money Protection Scheme Membership details Alex Neil are members of CMP (client money protect)

Property Redress Scheme Membership details: Alex Neil are members of The Property Ombudsman. Membership number N00018.